If you’re somewhat acquainted with the idea of blogging, you’ve probably mastered the general functional elements of a blog. It begins with an domain name, and later a hosting company, then we require a blogging application after which we will require traffic and content.
Simple enough, right? But, there are a few less tangible elements that every successful blogger must consider, before setting up blogs:
1. Vision. What is your vision? What are you planning to blog about? Who will you be blogging to?
Having a clear and concise “picture” of what your blog’s goals and goals are essential to your continued success. Too often what happens is that bloggers “think” they know what they’ll be doing and the way they’ll do it. Then , they are on the “Super Information Highway” where information, concepts, irresistible deals and simply “stuff” begins pouring in and they can easily and quickly find themselves distracted and way off the path.
Instead of spending the next six months, or even more, struggling around, in a haze going through this and to do that and coming up empty, create a roadmap of precisely where you want to go and how you’ll get there.
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2. Passion. What are you passionate about to talk about? It’s not necessarily what you “know” the most about, but what do you really get excited about?
A lot of blogging “guru’s” will tell you to select a niche which is profitable. They don’t advise you to think about the subject, or the content of this niche, or your own interest in the field. While this is a good idea for a small percentage blogger, this does not work for most.
Take a moment to think about it. When you visit blogs and read the content, can you or are you unable to immediately tell the difference in the content between passion and information? If it’s numbers and facts data, statistics, and other information you require, there are plenty websites that provide “informational” sites from which to obtain that information.
Then there are the websites especially blogs that offer more than just “information.” You can find insight and emotion as well as opinions and differences on a blog directed by a person who has passion. It’s evident in their writing and online “voice”.
If you blog out of a passion You will discover that you blog “tasks”, mainly filling your blog with content, will be a more engaging and efficient. In addition, your readers will be more loyal and responsive as they become more connected with you.
3. Commitment. Are you prepared to make the commitments required to launch and run a successful blog?
It’s certainly one thing set all the necessary elements in place, but what happens next is where the majority of bloggers get completely unaware of the reality of blogging.
There’s content. Lots of content. If you write it yourself, hire external contractors, or employ Private Label Rights (PLR) material, it’s going to require an on-going commitment to provide your readers with up-to-date information that is up to date and keeps returning to read more.
It’s about establishing and maintaining relationships with your readers. Maintaining contact and staying on top of the dynamic elements and aspects of your particular niche. Keep them interested and increasing your credibility as well as their trust.
Of course, there is marketing. It’s not enough to just create an online blog and expect it to get flooded with traffic without any effort put into it.
So knowing and being prepared for the many different commitments required for successful blogging is essential to your long-term success.
4. Content. Where will you get the content you need? Will you create it all or use a combination of sources?
As we’ve mentioned before Content is the driving aspect behind every successful blog. Engaging, relevant, and fresh current content draws new readers in and keeps readers returning.
Having a clear and realistic idea of where your content comes from, and how you will present it, and how often you’ll be able to provide it for your visitors are very important elements to consider before you start blogging.
5. Scheduling and Systemizing. Which days will you publish? What are the days you will market? When do you plan to perform maintenance tasks?
One of the least effective ways to run the blog is to manage a blog “on-the-fly”.
If you were to take the opportunity to take an “inside look” at any blog that is successful, and their daily routines, you would quickly discover that they have an well-organized system in place which is built around a strict routine of when they perform what.
Recognizing and respecting the time elements that are involved with posting, marketing, and building connections with prospects, is one of the most important aspects to get your blog from A to Z, in a timely and efficient manner.
There are numerous blogging tasks that are most effectively executed in a timely manner. There is a specific order to tasks and a specific timeframe for their completion. Understanding what the tasks are and how you can organize and organize them, will make all the difference in the results you get from blogging.
6. Marketing. What are you going to do to market your customers. Where will you market? Do you know the market landscape for blogs and know how to utilize it to your benefit?
The key to blog marketing is to first and foremost, have a clear understanding of the person you are and what you have to offer.
A well-known blogger strives to be an “authority” in their niche. They tailor their marketing to building credibility and trust with their intended audience. Your blog should be perceived by your marketing efforts in a way that it is the “go-to” place for your audience, and they must easily and swiftly recognize that you are their preferred source.
Understanding the market landscape of today, for blogging, is crucial to ensure that your marketing strategies to be successful and lucrative. The current landscape of online marketing is very different from the days that have gone by. It requires you to be creative in your thinking, observant and most of all ….diversified.
The worst thing any blogger who is serious about longevity, is to put all of their marketing efforts, attention or resources into a sole marketing campaign. or to concentrate on one single marketing channel to help their long-term growth.
Your marketing should be modular in nature in the sense that it builds upon itself to create a a solid and long-term foundation from which to draw upon and build on for a long time to come.
7. Blogging tools. What do you really need to start a blog? How do you get the most value from the tools you’re employing?
In comparison to other industries blog-related businesses, blogging actually requires very little in terms of investment particularly when you consider that one of the largest and most effective tools a blogger will require is readily available to them at no cost.
WordPress can be described as the most powerful blogging platform available today. It’s the most popular for numerous reasons. It’s highly functional and customizable. It has built-in optimization elements and features that drastically cut down the need for you to be an expert on optimization. It’s user-friendly and intuitive, and the best part is in that it’s free to download for everyone at no cost.
Beyond WordPress, there are a few other tools that every blogger will want to have in their “toolbox” including a good username/password/profile management program. A reliable and robust blog tracking software. A spreadsheet program that can manage your blogging program and schedule.
There are other tools bloggers love however, they are not very efficient, and could prove to be a waste of cash and time. Examples include mass submission programs or services. Avoid falling into the traps of those offering you the opportunity to submit your blog’s information to thousands, or hundreds of different sites for what appears to be an appropriate amount of money. These methods aren’t effective and there are much more efficient and profitable methods to promote your blog and spend your money.
8. Collaborating. Who are your competitors? How can they help you and also help you?
In the world of today’s internet, it’s fast becoming less of a dog-eater rather than a banning for bloggers in similar and related industries.
There are more and more “syndicates” being formed where online businesses operating in the same field are pulling their resources, ideas and customers together, to benefit their customers in a variety of ways. By joining together , they will be able to make use of each other’s strengths and also help each other overcome their weaknesses. They can also profit.
The target markets benefit because now they can access even the most information about products, and services, provided to them in one central way, sometimes even in one location. This can be an simple and speedy process for a blogger who is new to establish their blog in a short amount of time, and leverage from others in a mutually satisfying way.
9. Costs. How much will it cost you to develop and manage the blog?
Of course, the common sense tells us that it’s far less to create a blogging company than an brick and mortar business.
But, there are expenses to be paid, and these include, domain registration, hosting perhaps some freelance assistance in writing or a monthly payment to keep a Private Label membership for copy, and then there may be some software-related costs, and then marketing.
One of the biggest advantages of a blogging business is that you are able to determine whether you’re able to devote more time to invest, or you’re able to invest more. If you’re short of money, then you may want to consider performing those tasks you can perform yourself at least for now. If you’re able to work less and more cash available and you are able to spend more money on what must be accomplished.