Thinking of Becoming an Account Executive in an Advertising Agency?

The job of an Account Executives in an advertising agency can be attractive, but very few are aware of what it entails. A person who is an Account Executive may also be known as being in Client Service – which is a more accurate description of the work.

The function as an AE is vital to the marketing agency’s performance. The AE is charged with representing the client’s interest at the agency as well as representing the agency’s interests to the client, and both with impeccable professionalism.

The basic AE job description involves getting an advertising brief from the client – usually a marketing professional or brand director.

The brief is a brief description of the requirements for the client and could range from sales flyers or corporate brochures, branding, business cards, multimedia presentations, websites, print advertising campaigns, outdoor advertising or Search and Social marketing – and that’s just below the line. Visit:-

This could include copywriting designs, design, digital design voice-overs, photo shoots, media booking and planning, digital strategy, 3D, animation, concepts, printing, video production, and setting the Facebook as well as Twitter accounts amongst many other fields.

The AE must be educated enough on all these disciplines to provide insight and suggestions to the marketing manager, and then provide a complete clear and concise report to the agency that is advertising. Some of the essential requirements of an AE include:

* AE’s must have strong communication abilities. They should be able to send briefs, budgets, and timelines via specific channels within the advertising agency. Attention to time management in addition to attention to specifics are also required.

* Account Executives must guide the ad agency’s creative work within the realms of the brief. A thorough knowledge of their clients’ markets, products and competition is essential.

* AE’s need to ensure that all the agencies’ systems are in place and that all client / agency communications are short and simple.

* The agency’s upper management also needs to be informed and updated on every agency account and project.

* AE’s are required find new clients for the agency. They are also required to test their sales abilities!

* Financial skills are also demanded from agencies and client budget management and report backs to full campaign and media administration by agency. Proactivity is an important factor for advertising agencies.

They are the core of the agency and sometimes face huge challenges as part of the agency nerve centre. AEs tell us some of their worst parts of their work:

“Having to tell the client you or your supplier messed something up or are going to miss a deadline”
“Telling creative the client didn’t like their work”
“Trying to get an extension an impossible deadline”
“Thinking you took a great brief and then showing the final work to the client and they hate everything!”
“Getting numerous last minute changes to approved jobs”

But a big plus to this work is that AE’s are also exposed to a variety of clients and get valuable exposure across varied industries. An average AE in an advertising agency may work on up to 8 – 10 clients. The AE in a constant state of mind across many industries and they get a excellent general knowledge that will help them for the rest of their lives.

The personal relationships between an agency and a client may develop into friendships. Many agencies retain clients over decades due to this kind of relationship-building.
The fun part is that the Account Management Team also celebrates every client’s success (and failures!). They are involved at conferences, strategic thinking and team-building – and then pass their knowledge back to the agency.


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